Celebrating Innovation and Technology – MYOB Launch

  • Published: July 25, 2016

Celebrating Innovation and Technology – MYOB Launch

Location: MYOB Innovation Centre, Melbourne
Details: Building Activation and Brand Experience

6 Trucks 22 Crew 80 LED Lights

It was fantastic to work with MYOB at their new office space in inner city Melbourne. The MYOB team came to the table with the brief of “The Future of Business”.  The aim was to celebrate innovation and technology in their modern working environment.

The experience kicked off in the car park, with feature projection and lighting enhancing the building’s facade. Guests were greeted by an interactive animated avatar, complete with star cloth tunnel. The office exploration featured an LED pathway to highlight feature areas of the space. The custom stage set and choreographed opening featured music, lighting, smoke flooring, topped off with confetti cannons to complete the impact! It was a great experience working with the team at MYOB and learning about the innovative work they’re doing.


Project Management: Empire Red
Project Design: Empire Red
Audio Visual and Lighting: Empire Red
Floristry: Empire Red
Catering: Tommy Collins
Special Effects: ShowFX