Aladdin Opening Night Celebrations

  • Published: August 14, 2017

Aladdin Opening Night Celebrations

Event Details: Aladdin Launch Event – Cocktail style

Event Date: April 2017

1 designer, 6 crew, 1 truck, 2 vans

Aladdin the Musical swept in to Melbourne for a magical carpet ride. We were pleased to work with the team at Event Emporium on the launch of this spectacular theatre production.

Firstly, Empire Red were tasked with delivering a creative design that complimented Disney’s Aladdin look. The brief was to capture the Arabian feel through fun and bold colour, key styling pieces and lighting.

Guests experienced a VIP red carpet arrival to Her Majesty’s Theatre with the Media Wall providing a fabulous photo opportunity. Once the curtain fell on the opening night guests were invited to the after party held at The Sofitel on Collins.

The ballroom was instantly immersive, saturated in gold and purple hues. A large cluster of colourful lanterns were suspended overhead, while a feature of gold ceiling swags complimented them beautifully. Additional styling elements included tall arrangements of flowers, plump purple feathers and lashes of gold bead strings. In addition, tables were draped in luxurious satin and organza linens with warm candle light from votives in assorted rich colours. The final touch was a custom print featuring the Aladdin branding applied to the DJ desk, creating yet another great photo opportunity.

The final destination for the evening was VIP Sofi’s Lounge. Here they were met with inviting lounge furniture and warm, rich lighting. Candlelight set the mood, while subtle purple up lighting kept true to the theme.

The project presented the challenge of a tight time frame for bump in and pack down at due to the launch being held at Her Majesty’s Theatre. The crew needed to wait for road closures before being able to commence whilst also working in a public space. The launch also required one project manager to roll out the event simultaneously between two locations. Challenges that we love working to overcome, bringing creative solutions to extraordinary events.


Event Management: Event Emporium

Venue: Sofi’s lounge – Sofitel on Collins and Her Majesty’s Theatre

Event Design: Empire Red

Furniture: Dann Event Hire

Draping: Active Draping